India’s growing mobile base will give Facebook-WhatsApp deal a leg up
Written by Nirav Khatri, manager – research, MSLGROUP in India Facebook’s $19 billion (Rs 1,14,000 crore) indulgence of WhatsApp has not surprised many, but analysts are still keenly debating its...
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Tasting Silver at GoaFest 2014
Awards don’t always authenticate the creativity and hard work put into campaigns, but they sure serve as a pit stop to let us know we’re headed in the right direction. That’s exactly what the award at...
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How Did We Become A Great Place To Work in India?
Every year, more than 7000 organizations across over 50 countries undergo the “Great Place To Work®” assessment. The institute uses the assessment data towards its annual Best Workplaces Lists, and...
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Indian Mompreneurs Using Digital Tools to Click
PepsiCo CEO Indra Nooyi made a controversial assertion recently. Women can’t have it all, she said, sparking off a storm. Many condemned her statement as regressive, while others said she was merely...
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A Program Makes Me A Better Leader
It was from 29 – 31 May 2014 that 22 members from MSLGROUP Asia came together in Mumbai in hope of answers to their challenges at work and to imbibe tips for being accomplished leaders. Trust me, none...
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PR Conclave Stresses the Need to Adapt a New Approach to PR and Communications
MSLGROUP in India partnered with Symbiosis Institute of Media and Communication (SIMC), Pune to host the ‘Public Relations in India: Challenges and Outlook’PR Conclave on July 19, 2014. Held at the...
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5 Reasons Why I’m in the Right Place at the Right Time
For a young public relations (PR) professional, being asked to attend a PR conclave could evoke many emotions. I was happy to have been invited and to have the opportunity to listen to industry...
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10 Insights that will Convince You to Embrace Business Citizenship, NOW
The theme of this year’s ICCO Global Summit was New Markets, New Business, New PR. It was a fitting environment to share findings of an original MSLGROUP research study, which demystify the...
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#MSLGROUPTurns5: Five Incredible Ways MSLGROUP Makes You the Best Adventurer...
I’ve always envisioned a dream job that made me travel, is packed with great stories and also has adventures that few were willing to take on – just like an adventurer. I was pleasantly surprised it...
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POTUS India Visit Implications
US President Barack Obama’s recent visit to India predictably created a lot of buzz. On the radio show ‘Mann Ki Baat’, co-hosted with Indian Prime Minister Narendra Modi, he even said: “We are making...
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Climate Change: Fear prompts Indian Millennials to Hope, and Act
A couple of years ago a discussion about climate change in India would give you a generic approval endorsing the need for environmental conservation and protection. But today, the same conversation...
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